HIPAA Meets Social Media Marketing with Liz Heddleston and Leah Stiegler
Healthcare providers increasingly use social media, patient testimonials, influencer partnerships, and AI-assisted content to engage patients and build their brands. But as recent OCR enforcement actions demonstrate, these marketing efforts can create significant HIPAA risks when protected health information is disclosed without proper authorization. In this episode, Liz Heddleston and Leah Stiegler discuss the Cadia Healthcare settlement, emerging compliance challenges, and what healthcare organizations need to know to navigate the intersection of privacy, marketing, and regulatory enforcement.











