How Product Brands Navigate Today’s Dupe Economy with Tiffany Gehrke and Alexa Spitz
The rise of the “dupe economy” is changing how brands approach intellectual property enforcement. In this episode, Tiffany D. Gehrke and Alexa Spitz discuss how trademark law, trade dress, platform takedowns, and e-commerce enforcement strategies are evolving as copycat products spread rapidly across online marketplaces and social media.











