A Restructured Paradigm for Corporate Teamwork By Courtney Klein of Soteria Risk Consultants Social media has become an integral part of everyday life. It’s how some of us get our news, research our opinions, learn about local events, and connect with friends. For the modern western business, it is also immensely important for staying in touch with customers, advertising, and overall visibility. For this reason, many companies employ veritable armies of “Social Media Specialists” that do everything from designing graphics to writing tweets to replying to customer questions and complaints. Some companies interact with each other (such as the hilarious and long-standing Twitter Battle between Wendy’s and McDonald's), and some use it as their primary form of communication. Customers, too, know that social media is a way to get in touch with a company - for good reasons and for bad - and while many companies are [...]