Law firm marketers face constant pressure to produce more content across more channels—without sacrificing quality, credibility, or strategic focus. In this in-depth webinar, Tom Hagy, Founder of Critical Legal Content and HB Litigation and Paul Ryplewski, VP of Client Services at JD Supra, offer a grounded, editorially disciplined framework for using AI to support law firm content development.

Drawing on decades of experience in legal editing, writing, strategizing, and marketing, Tom and Paul unpack why AI works best when treated like a highly efficient junior researcher or assistant—not an author of record. They discuss how marketers can use AI to generate better ideas and fresher angles on familiar topics, translate complex attorney expertise into client-ready language, and experiment with structure without fearing the first draft.

The conversation also explores how AI can unlock hidden value in existing content libraries—helping firms repurpose webinars, articles, and client alerts into multiple formats, audit past work for gaps and opportunities, and align editorial efforts more closely with business development goals.

The webinar emphasizes the marketer’s ongoing responsibility for accuracy, judgment, and voice, as well as the importance of transparency when AI is part of the workflow.

This session is designed for law firm marketers, communications professionals, and business development teams who want to use AI thoughtfully—strengthening content development processes while keeping human expertise firmly in control.

Five Takeaways

1. AI works best as an editorial assistant—not an author of record. Treat AI like a highly efficient junior researcher or drafter. Its value comes from back-and-forth refinement, with marketers retaining control over ideas, direction, and judgment.
2. Use AI to generate stronger ideas and fresher angles, not more volume. AI is especially effective for ideation—surfacing new perspectives on familiar topics, identifying audience-specific concerns, and sustaining editorial calendars with relevance rather than generic output.
3. AI can help translate attorney expertise into client-ready content. Marketers can use AI to improve clarity and structure while preserving legal accuracy—rewriting dense drafts for business audiences, highlighting key takeaways, and making complex material easier to understand without dumbing it down.
4. Repurposing and content audits are among AI’s highest-value uses. AI makes it far easier to extend the life of existing content—turning one webinar, article, or alert into multiple assets—and to analyze content libraries for gaps, overlap, and strategic opportunities.
5. Accuracy, voice, and credibility remain human responsibilities. AI can accelerate content development, but marketers remain accountable for fact-checking, source verification, editorial instincts, and preserving authentic attorney voice. Transparency about AI assistance is essential.

As always, if you have comments or wish to participate in one our projects please drop us a note at Editor@LitigationConferences.com.