Concepts: Trial Strategy; Jury Insights

How do you know if your witness is credible? Is your evidence compelling—or confusing? And will a jury really care about those bright orange socks?

In this episode of the Emerging Litigation Podcast, trial attorney and focus group consultant Elizabeth Larrick joins me to explain how remote focus groups are changing the way lawyers prepare for trial. Elizabeth shares what she’s learned from conducting over 1,000 Zoom focus groups—insights on testing case narratives, assessing witness credibility, refining trial strategy, and even improving jury selection.

You’ll hear how quick, targeted virtual sessions help identify blind spots, shape more persuasive stories, and prevent courtroom surprises—while also giving lawyers valuable practice engaging with real people before trial.

Plus: What happens when jurors prefer the disheveled guy over the polished one? Why you should probably rethink those flashy shoes? And why, sometimes, less (facial expression) is more.

Thanks to Elizabeth for sharing her expertise—and her sharp eye for socks.

If you have comments or wish to participate in one our projects please drop me a note at Editor@LitigationConferences.com.

Tom Hagy
Litigation Enthusiast and
Host of the Emerging Litigation Podcast
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