“The Internet of Things is already impacting the daily lives of millions of Americans through the adoption of health and fitness monitors, home security devices, connected cars and household appliances, among other applications. Such devices offer the potential for improved health-monitoring, safer highways, and more efficient home energy use, among other potential benefits. However . . . connected devices raise numerous privacy and security concerns that could undermine consumer confidence,” according to an FTC press release.
“The only way for the Internet of Things to reach its full potential for innovation is with the trust of American consumers,” said FTC Chairwoman Edith Ramirez. “We believe that by adopting the best practices we’ve laid out, businesses will be better able to provide consumers the protections they want and allow the benefits of the Internet of Things to be fully realized.”
The Internet of Things universe is expanding quickly, and there are now over 25 billion connected devices in use worldwide, with that number set to rise significantly as consumer goods companies, auto manufacturers, healthcare providers, and other businesses continue to invest in connected devices, according to data cited in the report.
“Connected devices raise huge privacy concerns for consumers, and without consumer trust, this innovative technology can’t reach its true potential. The FTC hopes to remedy that problem by encouraging businesses to truly protect consumer privacy.” — Kathryn M. Sylvia, Nixon Peabody’s NP Privacy Partner blog
HB Litigation Conference Presents
NetDiligence® Cyber Risk & Privacy Liability Forum
June 2-3, 2015