Behavioral Marketing Is An Important Component Of Social Media

By Robert Wice, Underwriter, Beazley Group

Behavioral marketing is an important part of the social media world because it is how the social media sites […]

Beazley’s Wice on Website Tracking and Behavioral Marketing

How do marketing companies use tracking technologies in web browsers to collect information on consumer buying habits? How does the perception of this practice […]

Beazley’s Wice on Expectation of Privacy and Behavioral Marketing

The “expectation of privacy” is becoming an important issue in the field of behavioral advertising with bills being proposed to allow consumers to “opt-out” […]