ICANN is developing a framework to launch new gTLDs, and we can expect that the next twenty-four months will be a time of great change for the Internet and for brands as a result. The new gTLDs represent challenge, cost, risk and possible reward. Are you ready for the new gTLDs? In this Analysis, Paul D. McGrady discusses ICANN and gTLDs and offers his thoughts on dealing with the new gTLDs.
The bottom line with CAN-SPAM is to not get cute. You want to have a CAN-SPAM policy indicating what kinds of emails you will send, who you will send them to. Importantly, who’s going to get the unsubscribe emails and act on those promptly so that additional emails [...]
CAN-SPAM Act governs essentially how to get business email out to a customer. It does not apply to non-business emails. You can’t get in trouble, for example, for sending multiple emails to your boss or your mother. That’s not what it governs. It does govern email communications between a business and its customers or [...]
How do you register a domain name? I know it sounds like a simple question, but a lot of people don’t know where to start. Domain names are registered through domain registration services known as registrars. Some of the better known registrars are Enom.com, Godaddy.com, Networksolutions.com; those are the three big players [...]
One of the things that the start-up business needs to do to get on the web is to register their domain name. There are two things that the business needs to think about — what name are they going to register and which registrar are they going to use? Choosing a domain name is the one that’s the most fraught [...]