William Stack is senior counsel for Exxon Mobil Corp. and has tried hundreds of mass tort cases on behalf of the company. Stack spoke on the opening session of the Mass Torts Judicial Forum with the Honorable Marina Corodemus (ret.), produced by HB Litigation Conferences in June 2011, titled “The Art of Jury Persuasion.” In this clip, Stack discusses what attorneys should know when attempting to persuade the four generations represented in the jury pool.

Click below to hear what he had to say.