How do marketing companies use tracking technologies in web browsers to collect information on consumer buying habits? How does the perception of this practice vary? Robert Wice, Underwriter, Specialty Lines/Technology, Media and Business Services, Beazley Group, discussed these emerging issues during the “Social Media Maze: Liability in Behavioral Advertising and Social Media” session at the NetDiligence® 2nd Annual Cyber Risk & Privacy Liability Forum, produced by HB Litigation Conferences in Philadelphia on June 9, 2011.

Click below to hear what he had to say.